VTEX Connector

Sync and enrich your VTEX catalog

Enrich, sync and distribute your VTEX catalog across every channel, with automated mapping, content and publishing.

Find your products first

Trusted by 60,000,000+ products that actually get found. Inspired by our customers. Built for scale.

β€œSince implementing Naratix.ai, our content team’s productivity has increased by 70%, enabling us to list 70% more products online without increasing the size of the team. At the same time, the quality and consistency of our content have improved significantly, resulting in better content than we were producing before.”

70%More products online, same team

β€œWe’ve used many great services, but Naratix is, without a doubt, the most valuable for us. The team is highly engaged, responds quickly, and moves at an impressive pace. New features are constantly being released, sometimes faster than we can even test them. The biggest difference, however, is that Naratix helps us tackle problems we previously considered too complex or too expensive to solve at scale. One example is completing and standardizing product specifications for around 1 million products. Naratix turns processes like these from an almost impossible challenge into something we can manage with confidence. For a marketplace of our size, the impact is huge.”

1MProduct specs standardised

β€œWe have been using Naratix to create product content for LaMajole, and it has made our workflow much faster. The platform is easy to use and saves us a lot of repetitive work, especially when we have many products to upload. Overall, it has been a very useful tool for our team.”

60M+Products enriched
12%Average conversion increase

β€œWe have now been working with Naratix for a full year on several initiatives. Our taxonomy is fuller and clearer for both our clients and merchants, and the product descriptions and titles on our website are now homogeneous. The attribute fill rate on enriched products has doubled. Lastly, we are now highly responsive on product creation, allowing future best-sellers to go live as quickly as possible, without any hassle for our merchants.”

2xAttribute fill rate
50+Marketplaces connected

β€œNaratix has proven to be a highly effective platform for product content enrichment, helping us structure and enhance product data at scale. Beyond improving the customer experience through better navigation, filtering and search, it creates a strong foundation for more dynamic merchandising and conversion optimization. We see clear potential in Naratix to drive both operational efficiency and commercial performance.”

100xFaster time-to-market
80%Less catalog prep time
Every change made twice, in the PIM and in VTEX

This is your catalog, kept in two places.

The PIM is the truth until someone edits VTEX. A month later, a spreadsheet decides who was right.

vtex_sync.log3 stores, reconciled by hand

One price change, end to end

  1. The price changes in the ERPwhere it is decided
  2. Someone updates the PIMthe same value, again
  3. Someone updates VTEXthree stores, one by one
  4. Reconciled by handmonthly, in a spreadsheet

Three copies of the truth, no rule for which wins.

Where the copies disagree today

Prices412 differPIM against VTEX
Stock1,106 differa day stale
Descriptionsedited in VTEXoverwritten on next sync
New products2 days lateentered twice
TranslationsVTEX onlylost on re-import

Edited in both systems, so both are wrong in different places.

The chair is in VTEX. Everything about it is missing.

Why VTEX integration supercharges your catalog

Enrich, sync and distribute your VTEX catalog across every channel, with automated mapping, content and publishing

Ergonomic Mesh Chair

3 conflicting paths

  • Furniture > Seatingtoo shallow
  • Office / Chairswrong tree
  • Uncategorisedno path

One canonical path

Home & KitchenFurnitureOffice FurnitureOffice Chairs

While the path was wrong
  • Browse menunot shown
  • On-site searchno match
  • Marketplace feedrejected

Catalog in, enriched data back, no export between.

VTEX and Naratix, always in sync

Your VTEX catalog and Naratix stay synchronized both ways, in near real time.

Furniture / Office Furniture

1,260 products

  • Mesh back252
  • Adjustable lumbar63
  • 4D armrests15

Before the audit these three filters returned 0 results.

Enrich before it sells, not after the first bounce.

Enrich Before You Sell

Pull raw data from VTEX, enrich it with AI and push polished listings back, fully automated.

Search result

ergonomic mesh office chair lumbar

shop.northline.com/p?id=4400&cat=misc

shop.northline.comFurnitureOffice FurnitureOffice Chairs

Alden M4 Ergonomic Mesh Chair
4.6€329.00In stock

Breathable mesh back, adjustable lumbar support, 4D armrests, tilt lock.

What a crawler finds
  • Levels from the homepage to this product4
  • URL for this node, down from 31
  • Pages left without a crawlable path0

One binding per store, language and price table.

Every store and language, one workflow

Manage multiple VTEX stores, languages and channels from a single enrichment workflow.

Our node

Office ChairsINT-4400

  • AmazonOffice Chairs30800
  • Google ShoppingFurniture > Chairs > Office Chairs30931
  • eBayOffice Chairs31062
  • AllegroKrzesla biurowe31193

Weight Capacity required here only. Filled before submission.

48 more channel trees mapped

Rule watch
  1. 09:14Allegro made Weight Capacity a required field
  2. 09:14FN-4400 filled from the audited spec
  3. 09:15Refiled and accepted, listing stayed live

VTEX pages an assistant can actually quote.

VTEX content built for AI search

Content optimized for your VTEX storefront SEO and for AI shopping engines.

Prompts that reach it

15

shopper questions now resolve to the Alden M4

Same node, same answer, whichever assistant is asked.

Integrations

Connects to the PIM and ERP systems you already run

Naratix works alongside your existing stack. No rip-and-replace required.

Plus direct API access for any custom integration

See naratix in action

Tell us where to find your catalog. We will run it through the whole journey and walk you through what came out the other side.

FAQ

Common VTEX connector questions

Everything you need to know. Still stuck? Our team is one message away.

The connector uses the VTEX Catalog API and webhook events to maintain a bi-directional sync. Product changes in VTEX flow into Naratix for enrichment, and enriched data flows back automatically. This keeps your VTEX storefront, marketplace integrations, and any connected channels up to date without manual exports or imports.

Yes. Once your feed enters Naratix, enrichment fills in the missing attributes, rewrites SEO-optimised descriptions, and normalises specifications. The polished data is then pushed back into VTEX so every listing goes live with complete, high-quality content from day one.

Absolutely. It respects VTEX trade policies and sales channels natively, so each store or locale receives the right prices, descriptions, and translations. If you operate five storefronts in three languages, the connector routes the correct version of each product to the right destination.

The initial sync reads your full VTEX catalog, preserves every existing field, and only adds or updates where enrichment improves the record. No data is deleted or overwritten without your explicit approval, and you can review changes in a side-by-side diff before publishing.

Once the VTEX connector is active, products can be mapped and pushed to additional channels within hours. Naratix handles attribute translation, category mapping, and image reformatting for each marketplace, so expanding from your VTEX store to Amazon, Google Shopping, or Mirakl channels requires no extra development work.