IT

Automate catalog pipelines for IT teams

Ingest, normalize and deliver audit-ready product data through APIs.

Find your products first

Trusted by 60,000,000+ products that actually get found. Inspired by our customers. Built for scale.

“Since implementing Naratix.ai, our content team’s productivity has increased by 70%, enabling us to list 70% more products online without increasing the size of the team. At the same time, the quality and consistency of our content have improved significantly, resulting in better content than we were producing before.”

70%More products online, same team

“We’ve used many great services, but Naratix is, without a doubt, the most valuable for us. The team is highly engaged, responds quickly, and moves at an impressive pace. New features are constantly being released, sometimes faster than we can even test them. The biggest difference, however, is that Naratix helps us tackle problems we previously considered too complex or too expensive to solve at scale. One example is completing and standardizing product specifications for around 1 million products. Naratix turns processes like these from an almost impossible challenge into something we can manage with confidence. For a marketplace of our size, the impact is huge.”

1MProduct specs standardised

“We have been using Naratix to create product content for LaMajole, and it has made our workflow much faster. The platform is easy to use and saves us a lot of repetitive work, especially when we have many products to upload. Overall, it has been a very useful tool for our team.”

60M+Products enriched
12%Average conversion increase

“We have now been working with Naratix for a full year on several initiatives. Our taxonomy is fuller and clearer for both our clients and merchants, and the product descriptions and titles on our website are now homogeneous. The attribute fill rate on enriched products has doubled. Lastly, we are now highly responsive on product creation, allowing future best-sellers to go live as quickly as possible, without any hassle for our merchants.”

2xAttribute fill rate
50+Marketplaces connected

“Naratix has proven to be a highly effective platform for product content enrichment, helping us structure and enhance product data at scale. Beyond improving the customer experience through better navigation, filtering and search, it creates a strong foundation for more dynamic merchandising and conversion optimization. We see clear potential in Naratix to drive both operational efficiency and commercial performance.”

100xFaster time-to-market
80%Less catalog prep time
1,180 prices changed in production at 02:00, and no record survived

This is a monitor price fix with no way back.

A price file became a script run on production at 02:00, and nobody knows which rows moved.

price_import_monitors.sql1,180 rows updated, 0 recorded

How a monitor price file reaches the catalog

  1. A supplier sends a price fileCSV by email, columns renamed
  2. An engineer writes a scripteleven days behind on tickets
  3. It runs against productionno staging copy of the catalog
  4. 1,180 prices updated in place02:00, then the script is deleted

Prices went live eleven days late, and nothing was kept.

What nobody can answer next morning

Changed byno recordthe script is gone
Previous priceoverwrittenno snapshot was taken
Roll it backrestore the backupthe whole database
Which 1,180 rowsunknownthe WHERE was ad hoc
The next filewrite it againnothing was reusable

A change nobody can replay or reverse fails the next audit.

Three scripts, three categories for one monitor.

Why pipelines beat one-off scripts

Ingest, normalize and deliver audit-ready product data through APIs, so your IT team stops writing one-off scripts against production

27 inch QHD Monitor

3 conflicting paths

  • Computers > Displaystoo shallow
  • TV & Video / Screenswrong tree
  • Uncategorisedno path

One canonical path

ElectronicsComputer AccessoriesMonitorsQHD Monitors

While the path was wrong
  • Browse menunot shown
  • On-site searchno match
  • Marketplace feedrejected

A supplier renamed a column. The QHD filter came back empty.

Feeds normalized without scripts

Supplier files are parsed, mapped and normalized on arrival, so your filters read clean values and nobody writes a one-off script.

Computer Accessories / Monitors

960 products

  • 27 inch screen192
  • QHD 2560 x 144048
  • USB-C with charging12

Before the audit these three filters returned 0 results.

A live price changed overnight, and no log says who did it.

Every field traceable to source

Each value stores its source, timestamp and transformation, so any change on a live page can be traced and rolled back.

Search result

27 inch qhd monitor usb-c

shop.northline.com/p?id=2710&cat=misc

shop.northline.comComputer AccessoriesMonitorsQHD Monitors

Vireo Q27 27 inch QHD Monitor
4.6€299.00In stock

27 inch IPS panel, 2560 x 1440 at 165 Hz, USB-C with 65 W charging, height adjustable.

What a crawler finds
  • Levels from the homepage to this product4
  • URL for this node, down from 31
  • Pages left without a crawlable path0

Allegro made Panel Type required, and a cron job failed silently.

Endpoints, not export jobs

REST and GraphQL endpoints plug into your PIM, ERP and channels, with field mapping kept in configuration, not meetings.

Our node

QHD MonitorsINT-2710

  • AmazonComputer Monitors18970
  • Google ShoppingElectronics > Video > Computer Monitors19101
  • eBayMonitors19232
  • AllegroMonitory19363

Panel Type required here only. Filled before submission.

48 more channel trees mapped

Rule watch
  1. 09:14Allegro made Panel Type a required field
  2. 09:14MN-2710 filled from the audited spec
  3. 09:15Refiled and accepted, listing stayed live

Assistants scrape the monitor page because no secure feed exists.

Secure by design

TLS 1.3 in transit, AES-256 at rest, role-based tokens and region-locked storage, so the data assistants read never leaves your control.

Prompts that reach it

20

shopper questions now resolve to the Vireo Q27

Same node, same answer, whichever assistant is asked.

Integrations

Connects to the PIM and ERP systems you already run

Naratix works alongside your existing stack. No rip-and-replace required.

Plus direct API access for any custom integration

See naratix in action

Tell us where to find your catalog. We will run it through the whole journey and walk you through what came out the other side.

FAQ

Common catalog integration IT questions

Everything you need to know. Still stuck? Our team is one message away.

Most teams drop one secure feed of their product file, CSV, Excel, or a simple API call, into the platform on Monday and see cleaned, fully mapped data flowing back to their store and ERP by Friday. There’s no need to spin up new servers or rebuild the site; you just swap the old spreadsheet or feed URL for the new, enriched one and keep selling while the upgrade runs in the background.

No. All processing happens in a safe copy of your catalog, away from shoppers. You receive a preview that shows every change, new attributes, tidy categories, refreshed images, and hit Publish only when you’re happy. If anything looks off, one click rolls back the batch, so there’s zero risk of broken pages or missing products.

Think of it as a smart “middleware” layer that scrubs and standardises product data before your PIM, ERP, or ecommerce platform sees it. Your current systems stay exactly the same; they just receive cleaner, richer information. That means fewer plug-ins to manage, smoother imports, and fewer late-night calls to IT because a feed failed.

Once the pipeline is live, new supplier files run through the service automatically, filling spec gaps, resizing images, translating text, and tagging the correct categories in minutes. Marketing can build landing pages or promo bundles the same day inventory arrives instead of waiting a week for data clean-up, cutting time-to-market roughly in half for most retailers.

All files move over the same encrypted channels banks use, then sit in locked, region-specific storage that only your authorised team can access. Every change to a product field keeps a timestamped log, so auditors can trace who did what and when in seconds. Optional IP allow-lists and single-tenant hosting add extra peace of mind for brands with strict compliance rules.

Yes. The processing engine scales on demand, spinning up extra workers the moment you drop a huge file, so even a three-million-item feed finishes overnight instead of overloading your servers. Once the rush is over, capacity winds back down automatically, meaning you never pay year-round for hardware you need only on Black Friday.