Automate every step of your product catalog, from data enrichment and content creation to photo optimization.
Explore the PlatformStreamline operations with automated workflows for every industry, business model, and role.
Explore solutionsSporting goods
Sell more sporting goods online
Complete every size, fit and safety spec on your gear.
Find your products first
Trusted by 60,000,000+ products that actually get found. Inspired by our customers. Built for scale.
âSince implementing Naratix.ai, our content teamâs productivity has increased by 70%, enabling us to list 70% more products online without increasing the size of the team. At the same time, the quality and consistency of our content have improved significantly, resulting in better content than we were producing before.â
âWeâve used many great services, but Naratix is, without a doubt, the most valuable for us. The team is highly engaged, responds quickly, and moves at an impressive pace. New features are constantly being released, sometimes faster than we can even test them. The biggest difference, however, is that Naratix helps us tackle problems we previously considered too complex or too expensive to solve at scale. One example is completing and standardizing product specifications for around 1 million products. Naratix turns processes like these from an almost impossible challenge into something we can manage with confidence. For a marketplace of our size, the impact is huge.â
âWe have been using Naratix to create product content for LaMajole, and it has made our workflow much faster. The platform is easy to use and saves us a lot of repetitive work, especially when we have many products to upload. Overall, it has been a very useful tool for our team.â
âWe have now been working with Naratix for a full year on several initiatives. Our taxonomy is fuller and clearer for both our clients and merchants, and the product descriptions and titles on our website are now homogeneous. The attribute fill rate on enriched products has doubled. Lastly, we are now highly responsive on product creation, allowing future best-sellers to go live as quickly as possible, without any hassle for our merchants.â
âNaratix has proven to be a highly effective platform for product content enrichment, helping us structure and enhance product data at scale. Beyond improving the customer experience through better navigation, filtering and search, it creates a strong foundation for more dynamic merchandising and conversion optimization. We see clear potential in Naratix to drive both operational efficiency and commercial performance.â
This is a helmet in three sizes and one listing.
Head size, weight and certification are blank, so riders skip it or buy blind and send it back.
The spec sheet on one road helmet
Three sizes on one page, so riders guess the fit and send it back.
What a rider filters on
| Filter | Your helmet | Rival page |
|---|---|---|
| Head size 54 to 58 cm | ||
| Weight under 250 g | ||
| Safety certified | ||
| 18 vents and over | ||
| In-mold shell |
The helmet is in the catalog and out of every filter that sells.
A road helmet filed under sports accessories.
Why complete specs sell more gear
Complete every size, fit and safety spec on your gear, so athletes find it in the filters and buy it with confidence
- Browse menunot shown
- On-site searchno match
- Marketplace feedrejected
No head size on the page, so the fit filter skips it.
Every size athletes filter on
Head size, weight and vents filled on every helmet, so riders who filter by fit find yours instead of a page that says one size.
Riders search lightweight. Your page never says the weight.
Performance specs that rank
Weight, ventilation and shell type in every title and page, so your helmet ranks for the lightweight road helmet searches riders type.
- Levels from the homepage to this product4
- URL for this node, down from 31
- Pages left without a crawlable path0
Safety certification missing. The marketplace won't list it.
Every drop live, fully certified
Large drops and mid-season changes go live with every required field, so a missing safety certification never holds a helmet off a marketplace.
- 09:14Allegro made Safety Certification a required field
- 09:14CY-6104 filled from the audited spec
- 09:15Refiled and accepted, listing stayed live
Asked for a light road helmet, an assistant picks another brand.
Recommended when riders ask AI
Assistants compare helmets on weight, fit and certification. Complete specs get yours named when a rider asks which road helmet to buy.
17
shopper questions now resolve to the Stenmark RH1
Same node, same answer, whichever assistant is asked.
Integrations
Connects to the PIM and ERP systems you already run
Naratix works alongside your existing stack. No rip-and-replace required.
Plus direct API access for any custom integration
Tell us where to find your catalog. We will run it through the whole journey and walk you through what came out the other side.
The full platform
All capabilities. One unified platform.
Every tool your team needs to enrich, optimize, and distribute product data, all working together.
Solutions
Suitable for any industry, business model or role
Streamline operations with automated workflows for every industry, business model, and role.
Automotive
Beauty & Cosmetics
DIY
Fashion
Food & Beverage
General Marketplaces
Hardware & Electronics
Home & Deco
Industrial
Manufacturing
Pharmaceutical
Sporting goods
Business-to-Business (B2B)
Business-to-Customers (B2C)
Curated Marketplace
Direct-to-Consumer (D2C)
Distribution
Marketplace
Multi-Channel
Second-Hand
Business
Ecommerce Department
Finance
IT
Operations
SEO
FAQ
Common sporting goods catalog questions
Everything you need to know. Still stuck? Our team is one message away.
We accept CSV, XLSX, XML/JSON feeds, specâsheet PDFs, and image zip folders âasâis.â Our engine maps headers, parses product codes, and extracts specs from freeâform text or tables, so you donât waste time cleaning up spreadsheets before upload.
Yes. We crossâreference manufacturer datasheets, industry benchmarks, and OCRâd info from spec PDFs to autoâpopulate metrics, drop tests for helmets, flex ratings for pads, torque specs for bikes, so shoppers see trusted numbers, not placeholders.
We remove backgrounds, adjust lighting, and generate context shots, like a soccer ball in motion or a racket grip closeâup. All images are checked against Amazon, eBay, and specialtyâsports requirements for DPI, aspect ratio, and file size.
 A live monitor scrapes competitor sites every hour, capturing promo badges, sale prices, and availability. You get dashboard alerts or Slack/email pings when key items dip below your margin thresholds, so you can adjust offers before shoppers click away.
Absolutely. Whether you add 1âŻ000 or 100âŻ000 new SKUs, the pipeline scales automatically. New items go through the same enrichment and QC workflow overnight, and only changed SKUs are processed thereafter, keeping your catalog current without reprocessing everything.
Our platform normalizes each brandâs sizing (US, EU, CM) into a canonical chart, links variants (e.g. menâs/womenâs), and flags any missing or outlier entries. That means filters for âsize Mâ or âEU 42â always return the correct products, cutting returns from misâfits.