Automate every step of your product catalog, from data enrichment and content creation to photo optimization.
Explore the PlatformStreamline operations with automated workflows for every industry, business model, and role.
Explore solutionsDistribution
Unify your distribution catalog
Merge every supplier feed into one complete record and push it to your ERP, PIM and channels.
Find your products first
Trusted by 60,000,000+ products that actually get found. Inspired by our customers. Built for scale.
“Since implementing Naratix.ai, our content team’s productivity has increased by 70%, enabling us to list 70% more products online without increasing the size of the team. At the same time, the quality and consistency of our content have improved significantly, resulting in better content than we were producing before.”
“We’ve used many great services, but Naratix is, without a doubt, the most valuable for us. The team is highly engaged, responds quickly, and moves at an impressive pace. New features are constantly being released, sometimes faster than we can even test them. The biggest difference, however, is that Naratix helps us tackle problems we previously considered too complex or too expensive to solve at scale. One example is completing and standardizing product specifications for around 1 million products. Naratix turns processes like these from an almost impossible challenge into something we can manage with confidence. For a marketplace of our size, the impact is huge.”
“We have been using Naratix to create product content for LaMajole, and it has made our workflow much faster. The platform is easy to use and saves us a lot of repetitive work, especially when we have many products to upload. Overall, it has been a very useful tool for our team.”
“We have now been working with Naratix for a full year on several initiatives. Our taxonomy is fuller and clearer for both our clients and merchants, and the product descriptions and titles on our website are now homogeneous. The attribute fill rate on enriched products has doubled. Lastly, we are now highly responsive on product creation, allowing future best-sellers to go live as quickly as possible, without any hassle for our merchants.”
“Naratix has proven to be a highly effective platform for product content enrichment, helping us structure and enhance product data at scale. Beyond improving the customer experience through better navigation, filtering and search, it creates a strong foundation for more dynamic merchandising and conversion optimization. We see clear potential in Naratix to drive both operational efficiency and commercial performance.”
This is one washer, as five suppliers sent it.
Five suppliers, five formats, all retyped, so Monday's price reaches your channels on Thursday.
One washer, as five feeds sent it
| Supplier | Format | Energy class | Price |
|---|---|---|---|
| Alpina | nightly XML | A | 549.00 |
| Nordvik | weekly CSV | in free text | 539.00 |
| Kastanie | XLSX by email | A | 529.00 |
| Casa Verde | PDF price list | — | retyped |
| FLUX | API | Class A | 549.00 |
Three prices for one washer, and channels sell the last one typed.
What the re-keying costs
Two people spend four days a week retyping numbers a file had right.
Five feeds file one washer under three different trees.
Why re-keying costs you orders
Merge every supplier feed into one complete record and push it to your ERP, PIM and channels, so nobody retypes a price again
- Browse menunot shown
- On-site searchno match
- Marketplace feedrejected
Energy class sits in one feed's free text. The filter misses it.
Every spec, every supplier
Specs from XML, CSV, spreadsheets and PDF price lists land in one standardized record, so buyers can filter by capacity, class and noise.
Three suppliers, three SKUs, three pages for one washer.
No duplicate SKUs
The same washer from three suppliers becomes one SKU with one page, so search ranks it and your price stops competing with itself.
- Levels from the homepage to this product4
- URL for this node, down from 31
- Pages left without a crawlable path0
Price changed on Monday, live on the channel by Thursday.
Prices live in every system
Two-way connectors push price, stock and spec changes to your ERP, PIM and channels within minutes, so nothing sells on stale data.
- 09:14Allegro made EPREL Registration a required field
- 09:14WM-8020 filled from the audited spec
- 09:15Refiled and accepted, listing stayed live
Two feeds disagree on the class, so the assistant skips it.
Answers built on one record
Asked for an energy class A washer, assistants read your data. One consistent record gets your model named, not a stale supplier copy.
12
shopper questions now resolve to the Norlund W80
Same node, same answer, whichever assistant is asked.
Integrations
Connects to the PIM and ERP systems you already run
Naratix works alongside your existing stack. No rip-and-replace required.
Plus direct API access for any custom integration
Tell us where to find your catalog. We will run it through the whole journey and walk you through what came out the other side.
The full platform
All capabilities. One unified platform.
Every tool your team needs to enrich, optimize, and distribute product data, all working together.
Solutions
Suitable for any industry, business model or role
Streamline operations with automated workflows for every industry, business model, and role.
Automotive
Beauty & Cosmetics
DIY
Fashion
Food & Beverage
General Marketplaces
Hardware & Electronics
Home & Deco
Industrial
Manufacturing
Pharmaceutical
Sporting goods
Business-to-Business (B2B)
Business-to-Customers (B2C)
Curated Marketplace
Direct-to-Consumer (D2C)
Distribution
Marketplace
Multi-Channel
Second-Hand
Business
Ecommerce Department
Finance
IT
Operations
SEO
FAQ
Common distributor catalog data questions
Everything you need to know. Still stuck? Our team is one message away.
All supplier files, no matter the format, merge into a single, ISO-aligned item master that feeds your ERP, PIM, and web store every 15 minutes. Because everyone now views the same dimensions, costs, and case counts, the daily ritual of comparing ten different spreadsheets simply disappears. Teams spend that reclaimed time negotiating with vendors or planning promotions instead of reconciling columns and fixing typos.
Yes. The service pushes inventory and price updates both ways, supplier †’ ERP and ERP → storefront, on a rolling 15-minute cadence. When a pallet sells through or a supplier tweaks cost, the change hits every downstream system before customers see stale numbers. Fewer “sold-out after checkout†emails lead to happier buyers and healthier seller ratings.
Accurate carton sizes, stack heights, and haz-mat flags feed directly into your WMS. Slotting algorithms can finally place heavy items on lower racks, cartonisation picks the right box the first time, and forklifts move full loads without last-second reshuffles. The result is faster picks, cleaner pick-lists, and a noticeable drop in mis-pick returns.
After you map a new supplier’s first file, the system remembers that layout forever. Future drops, whether 500 SKUs or 50 000, auto-ingest, clean, and publish without another mapping session. Most distributors slash onboarding cycles from weeks of back-and-forth emails to a couple of days, so new product lines hit the catalogue and start generating revenue much sooner.
Absolutely. Traffic-light tiles highlight SKUs where cost increases, duplicate listings, or promo overlap are draining profit. Click once to see cause and recommended fix, raise price, consolidate duplicates, or renegotiate vendor terms, so category and purchasing managers take corrective action fast, no Excel gymnastics required.
A typical 500 000-SKU catalogue is cleansed, enriched, and synched to ERP and storefront within eight hours, all in a sandbox copy of your data. You review a side-by-side “before / after” report, approve the changes, and then switch feeds live, no downtime for orders or customer service. Nightly delta jobs keep everything current, so you never have to run another full rebuild.