Business-to-Business (B2B)

Make your B2B catalog procurement-ready

Fill every spec, price tier and packaging rule on your products.

Find your products first

Trusted by 60,000,000+ products that actually get found. Inspired by our customers. Built for scale.

Since implementing Naratix.ai, our content team’s productivity has increased by 70%, enabling us to list 70% more products online without increasing the size of the team. At the same time, the quality and consistency of our content have improved significantly, resulting in better content than we were producing before.

70%More products online, same team

We’ve used many great services, but Naratix is, without a doubt, the most valuable for us. The team is highly engaged, responds quickly, and moves at an impressive pace. New features are constantly being released, sometimes faster than we can even test them. The biggest difference, however, is that Naratix helps us tackle problems we previously considered too complex or too expensive to solve at scale. One example is completing and standardizing product specifications for around 1 million products. Naratix turns processes like these from an almost impossible challenge into something we can manage with confidence. For a marketplace of our size, the impact is huge.

1MProduct specs standardised

We have been using Naratix to create product content for LaMajole, and it has made our workflow much faster. The platform is easy to use and saves us a lot of repetitive work, especially when we have many products to upload. Overall, it has been a very useful tool for our team.

60M+Products enriched
12%Average conversion increase

We have now been working with Naratix for a full year on several initiatives. Our taxonomy is fuller and clearer for both our clients and merchants, and the product descriptions and titles on our website are now homogeneous. The attribute fill rate on enriched products has doubled. Lastly, we are now highly responsive on product creation, allowing future best-sellers to go live as quickly as possible, without any hassle for our merchants.

2xAttribute fill rate
50+Marketplaces connected

Naratix has proven to be a highly effective platform for product content enrichment, helping us structure and enhance product data at scale. Beyond improving the customer experience through better navigation, filtering and search, it creates a strong foundation for more dynamic merchandising and conversion optimization. We see clear potential in Naratix to drive both operational efficiency and commercial performance.

100xFaster time-to-market
80%Less catalog prep time
4 people touch a keyboard price before a corporate buyer sees it

This is a keyboard price only a rep can quote.

Tier prices, carton counts and lead time aren't public, so a quote takes four people nine days.

rfq_pc7500.txtone RFQ, 4 people, 9 days

One keyboard, as a buyer needs it

List price129.00 EUR
Tier price, 100+blankin a rep spreadsheet
Minimum orderblankthe buyer guesses
Carton quantityblankfreight cannot be priced
Lead timeblankonly the warehouse knows

No buyer can price 200 keyboards from this, so it becomes an email.

One request for 200 keyboards

  1. A rep opens the tier sheetversion 14
  2. The warehouse checks stockit answers in two days
  3. Logistics guesses freightno carton count on file
  4. Finance retypes the quoteand a digit moves

4 people, 9 days, and the buyer ordered elsewhere on day 4.

Filed under gaming peripherals, where no IT buyer looks.

Why procurement-ready data wins orders

Fill every spec, price tier and packaging rule on your products, so corporate buyers quote and order without emailing your team

Mechanical Keyboard 75%

3 conflicting paths

  • Computers > Peripheralstoo shallow
  • Gaming / Keyboardswrong tree
  • Uncategorisedno path

One canonical path

ElectronicsComputer AccessoriesKeyboardsMechanical Keyboards

While the path was wrong
  • Browse menunot shown
  • On-site searchno match
  • Marketplace feedrejected

No layout on file, so the 75 percent filter skips it.

Every spec IT buyers filter on

Layout, switch type and connection filled on every SKU, so an IT buyer filtering for 200 compact USB-C keyboards finds yours and orders.

Computer Accessories / Keyboards

1,480 products

  • Mechanical switches296
  • Hot-swappable74
  • 75 percent layout18

Before the audit these three filters returned 0 results.

The spec sheet is a PDF, so every buyer asks for it by email.

Found by procurement searches

Specs, compatibility and certifications on every page, so a buyer searching for keyboards in bulk finds yours without asking for a spec sheet.

Search result

mechanical keyboard 75 percent hot swap

shop.northline.com/p?id=7500&cat=misc

shop.northline.comComputer AccessoriesKeyboardsMechanical Keyboards

Kestrel K75 Mechanical Keyboard 75%
4.6129.00In stock

Hot-swappable linear switches, 75 percent layout, USB-C, PBT keycaps.

What a crawler finds
  • Levels from the homepage to this product4
  • URL for this node, down from 31
  • Pages left without a crawlable path0

Switch type missing. The channel sends the listing back.

Accepted in every buyer portal

Tier prices, minimum order and carton counts flow into e-procurement, EDI and marketplace templates, so no missing field sends an order back to email.

Our node

Mechanical KeyboardsINT-7500

  • AmazonComputer Keyboards52500
  • Google ShoppingElectronics > Computers > Keyboards52631
  • eBayKeyboards & Keypads52762
  • AllegroKlawiatury52893

Switch Type required here only. Filled before submission.

48 more channel trees mapped

Rule watch
  1. 09:14Allegro made Switch Type a required field
  2. 09:14PC-7500 filled from the audited spec
  3. 09:15Refiled and accepted, listing stayed live

Asked for 200 office keyboards, an assistant shortlists a rival.

Shortlisted by AI buying assistants

Buyers ask assistants for a shortlist. Complete specs and clear bulk terms get your keyboard on it when a company outfits a whole office.

Prompts that reach it

13

shopper questions now resolve to the Kestrel K75

Same node, same answer, whichever assistant is asked.

Integrations

Connects to the PIM and ERP systems you already run

Naratix works alongside your existing stack. No rip-and-replace required.

Plus direct API access for any custom integration

See naratix in action

Tell us where to find your catalog. We will run it through the whole journey and walk you through what came out the other side.

FAQ

Common B2B catalog data questions

Everything you need to know. Still stuck? Our team is one message away.

When every item shows exact dimensions, certifications, and bulk-price breaks, buyers can drop products straight into their e-procurement cart without emails back and forth. That instant confidence shortens RFQ cycles, keeps your offer on the short list, and pushes repeat buyers to set up auto-replenish contracts instead of shopping competitors each time.

Yes. The platform stores a verified master record for each SKU, complete with downloadable spec sheets and pallet details. Reps simply share a link or EDI file that purchasing can import immediately, freeing the sales team to focus on new accounts rather than chasing PDFs or answering “what’s the case weight?” calls.

The system exports in common B2B formats, EDI 832, GS1 XML, or custom CSV, so your catalog drops directly into major procurement portals like Ariba, Coupa, and SAP. Field mappings for MOQ, discount ladders, and packaging rules are saved, so future updates flow through automatically without another IT project.

Accurate case size, stack height, and haz-mat codes feed your warehouse and freight software, allowing smarter cartonization and carrier selection. Clients report fewer dimensional-weight surcharges, tighter pallet builds, and improved slotting plans, results that show up as lower fulfilment costs and faster dock-to-door delivery times for big‐box buyers.

A dashboard tracks fill-rate for key attributes, shows live gross-margin bands by customer tier, and flags SKUs where costs or discounts drift outside guardrails. Weekly email digests translate those numbers into estimated revenue gained or leakage prevented, giving leadership clear ROI without digging through spreadsheets.

Absolutely. Most companies start with a pilot of 5 000 to 10 000 top sellers. You’ll receive a side-by-side “before/after” file, complete with enriched specs, clean images, and ready-to-import price tiers. Once you approve the results, the same rules and mappings roll out across the rest of the catalog at the push of a button.