Automate every step of your product catalog, from data enrichment and content creation to photo optimization.
Explore the PlatformStreamline operations with automated workflows for every industry, business model, and role.
Explore solutionsProduct Categorization
Categorize every product correctly
Put every product in the right category.
Find your products first
Trusted by 60,000,000+ products that actually get found. Inspired by our customers. Built for scale.
“Since implementing Naratix.ai, our content team’s productivity has increased by 70%, enabling us to list 70% more products online without increasing the size of the team. At the same time, the quality and consistency of our content have improved significantly, resulting in better content than we were producing before.”
“We’ve used many great services, but Naratix is, without a doubt, the most valuable for us. The team is highly engaged, responds quickly, and moves at an impressive pace. New features are constantly being released, sometimes faster than we can even test them. The biggest difference, however, is that Naratix helps us tackle problems we previously considered too complex or too expensive to solve at scale. One example is completing and standardizing product specifications for around 1 million products. Naratix turns processes like these from an almost impossible challenge into something we can manage with confidence. For a marketplace of our size, the impact is huge.”
“We have been using Naratix to create product content for LaMajole, and it has made our workflow much faster. The platform is easy to use and saves us a lot of repetitive work, especially when we have many products to upload. Overall, it has been a very useful tool for our team.”
“We have now been working with Naratix for a full year on several initiatives. Our taxonomy is fuller and clearer for both our clients and merchants, and the product descriptions and titles on our website are now homogeneous. The attribute fill rate on enriched products has doubled. Lastly, we are now highly responsive on product creation, allowing future best-sellers to go live as quickly as possible, without any hassle for our merchants.”
“Naratix has proven to be a highly effective platform for product content enrichment, helping us structure and enhance product data at scale. Beyond improving the customer experience through better navigation, filtering and search, it creates a strong foundation for more dynamic merchandising and conversion optimization. We see clear potential in Naratix to drive both operational efficiency and commercial performance.”
This is where your products actually sit.
Import defaults, supplier opinions, keyword guesses. A quarter of your catalog sits unseen.
Where the products actually sit
| Product | Assigned to | Set by |
|---|---|---|
| Kick scooter, electric | Miscellaneous | import default |
| Merino base layer | Uncategorised | import default |
| Kids rain jacket | Jackets > Men | supplier feed |
| Scooter helmet | Scooters | keyword rule |
| Down gilet | Jackets > Women | reviewed 2023 |
4,610 products sit in a category no shopper opens.
What that costs on one channel
A product in the wrong node isn't a smaller listing. It's no listing.
A toy, a vehicle or sports gear. Pick one.
Why accurate categorization matters
Put every product in the right category, so your shoppers find items fast and your listings stay consistent
- Browse menunot shown
- On-site searchno match
- Marketplace feedrejected
Hand categorizing doesn't survive 1,300 products.
The right category, every time
Models trained on millions of products assign each of yours to the correct category.
Each channel files it elsewhere, so nothing reconciles.
Consistent categories on every channel
Your internal categories map to each marketplace taxonomy automatically and stay in sync.
- Levels from the homepage to this product4
- URL for this node, down from 31
- Pages left without a crawlable path0
Shoppers browse where they expect it, not where it's filed.
Found where shoppers browse
Miscategorized products are invisible to shoppers who filter and browse. Correct ones get found.
- 09:14Allegro made Max Speed a required field
- 09:14MB-7710 filled from the audited spec
- 09:15Refiled and accepted, listing stayed live
Ask for a commuter scooter and this one never shows up.
Matched to AI shopper intent
AI assistants match products to intent through their category. Get it wrong and yours never appear.
23
shopper questions now resolve to the Halvard E350
Same node, same answer, whichever assistant is asked.
Integrations
Connects to the PIM and ERP systems you already run
Naratix works alongside your existing stack. No rip-and-replace required.
Plus direct API access for any custom integration
Tell us where to find your catalog. We will run it through the whole journey and walk you through what came out the other side.
The full platform
All capabilities. One unified platform.
Every tool your team needs to enrich, optimize, and distribute product data, all working together.
Solutions
Suitable for any industry, business model or role
Streamline operations with automated workflows for every industry, business model, and role.
Automotive
Beauty & Cosmetics
DIY
Fashion
Food & Beverage
General Marketplaces
Hardware & Electronics
Home & Deco
Industrial
Manufacturing
Pharmaceutical
Sporting goods
Business-to-Business (B2B)
Business-to-Customers (B2C)
Curated Marketplace
Direct-to-Consumer (D2C)
Distribution
Marketplace
Multi-Channel
Second-Hand
Business
Ecommerce Department
Finance
IT
Operations
SEO
FAQ
Common product categorization questions
Everything you need to know. Still stuck? Our team is one message away.
When every item sits on the right shelf of your online “store,” search engines and on-site filters instantly understand what you sell. Correct categories boost your rankings on Google Shopping, Amazon, and your own search bar, so buyers reach the product they want in fewer clicks, raising conversion and lowering bounce rates.
Just export a simple product feed (CSV, Excel, or API) that contains titles, short descriptions, and any basic specs you already track. If you can include images, even better, they add extra clues for tricky items. No special formatting is required; we map your columns for you.
Absolutely. We start with your existing taxonomy, even temporary branches like “Holiday Gifts” or “Back-to-School”, and sort products into those exact buckets. If you sell on marketplaces too, we can map your categories to Amazon or Google schemas at the same time, so you only classify once.
Yes. Correct categories plug straight into size, colour, and other filter groups, so shoppers never land on empty pages. Most stores see a sharp drop in “cannot find product” chats and an immediate lift in filter usage after the first import.
A catalog of up to one million SKUs is usually categorised within 24 hours. You receive a ready-to-upload file, or an API push, along with a simple dashboard that highlights any low-confidence items you might want to double-check before hitting Publish.
No. New or updated SKUs flow through an incremental queue that runs daily (or on demand). The system categorises only what changed, keeps a timestamp for every item, and emails you a quick summary so you stay current without reprocessing your entire catalog.