Product Attributes Enrichment

Fill every missing product attribute

Add missing colors, specs, sizes and details to improve your UX, SEO, filters and marketplace approvals.

Find your products first

Trusted by 60,000,000+ products that actually get found. Inspired by our customers. Built for scale.

Since implementing Naratix.ai, our content team’s productivity has increased by 70%, enabling us to list 70% more products online without increasing the size of the team. At the same time, the quality and consistency of our content have improved significantly, resulting in better content than we were producing before.

70%More products online, same team

We’ve used many great services, but Naratix is, without a doubt, the most valuable for us. The team is highly engaged, responds quickly, and moves at an impressive pace. New features are constantly being released, sometimes faster than we can even test them. The biggest difference, however, is that Naratix helps us tackle problems we previously considered too complex or too expensive to solve at scale. One example is completing and standardizing product specifications for around 1 million products. Naratix turns processes like these from an almost impossible challenge into something we can manage with confidence. For a marketplace of our size, the impact is huge.

1MProduct specs standardised

We have been using Naratix to create product content for LaMajole, and it has made our workflow much faster. The platform is easy to use and saves us a lot of repetitive work, especially when we have many products to upload. Overall, it has been a very useful tool for our team.

60M+Products enriched
12%Average conversion increase

We have now been working with Naratix for a full year on several initiatives. Our taxonomy is fuller and clearer for both our clients and merchants, and the product descriptions and titles on our website are now homogeneous. The attribute fill rate on enriched products has doubled. Lastly, we are now highly responsive on product creation, allowing future best-sellers to go live as quickly as possible, without any hassle for our merchants.

2xAttribute fill rate
50+Marketplaces connected

Naratix has proven to be a highly effective platform for product content enrichment, helping us structure and enhance product data at scale. Beyond improving the customer experience through better navigation, filtering and search, it creates a strong foundation for more dynamic merchandising and conversion optimization. We see clear potential in Naratix to drive both operational efficiency and commercial performance.

100xFaster time-to-market
80%Less catalog prep time
4 of 5 filter attributes blank on one field watch

This is a product page with nothing to filter on.

The values are in your PDFs, descriptions and photos, not in the fields shoppers filter by.

attributes_field-watch-3810.json14 required by the channel, 5 present

The attribute sheet, as it stands

Case materialBrushed steel
Movementblankrequired
Water resistanceblankrequired
Strap widthblankrequired
Weightblankrequired

Every value shoppers filter by is blank.

Where the missing values already are

AttributeSits inOn the listing?
Movementsupplier PDF, page 4
Water resistancethe description
Strap widththe photographs
Weightnowhere

Three of four values are already in your files. Nothing reads them.

Eleven attributes on the spec sheet. Four made the listing.

Why complete attributes win more sales

Add missing colors, specs, sizes and details to improve your UX, SEO, filters and marketplace approvals

Field Watch 38 mm

3 conflicting paths

  • Accessories > Timepiecestoo shallow
  • Watches / Men'swrong tree
  • Uncategorisedno path

One canonical path

Jewellery & WatchesWatchesAnalogue WatchesField Watches

While the path was wrong
  • Browse menunot shown
  • On-site searchno match
  • Marketplace feedrejected

No case size on the page, no sale.

Product pages shoppers trust

Complete specs, colors, materials and sizes give your shoppers the confidence to buy.

Watches / Analogue Watches

1,860 products

  • Fabric strap412
  • Case 36 to 40 mm88
  • 50 m water resistance21

Before the audit these three filters returned 0 results.

Every filter this watch belongs in reads an empty field.

Filters that actually find products

Shoppers who filter find products 3x faster. Complete attributes power the filters that convert.

Search result

field watch 38mm fabric strap

shop.northline.com/p?id=3810&cat=misc

shop.northline.comWatchesAnalogue WatchesField Watches

Nordvik F38 Field Watch 38 mm
4.6149.00In stock

38 mm brushed steel case, 50 m water resistance, quick release fabric strap.

What a crawler finds
  • Levels from the homepage to this product4
  • URL for this node, down from 31
  • Pages left without a crawlable path0

Mandatory attribute missing. Never went live.

Approved by every marketplace

Marketplaces reject listings missing mandatory attributes. Enrichment fills every gap before you submit.

Our node

Field WatchesINT-3810

  • AmazonWrist Watches26670
  • Google ShoppingApparel > Jewelry > Watches26801
  • eBayWristwatches26932
  • AllegroZegarki meskie27063

Water Resistance required here only. Filled before submission.

48 more channel trees mapped

Rule watch
  1. 09:14Allegro made Water Resistance a required field
  2. 09:14WT-3810 filled from the audited spec
  3. 09:15Refiled and accepted, listing stayed live

An assistant comparing watches has nothing to compare.

Recommended in AI shopping chats

AI assistants match products on structured specs. Complete attributes get yours recommended.

Prompts that reach it

21

shopper questions now resolve to the Nordvik F38

Same node, same answer, whichever assistant is asked.

Integrations

Connects to the PIM and ERP systems you already run

Naratix works alongside your existing stack. No rip-and-replace required.

Plus direct API access for any custom integration

See naratix in action

Tell us where to find your catalog. We will run it through the whole journey and walk you through what came out the other side.

FAQ

Common product data enrichment questions

Everything you need to know. Still stuck? Our team is one message away.

Search engines and marketplaces show your items only when they can read details like size, colour, and material. Enrichment fills every missing field so shoppers actually find your products instead of your competitor’s.

Accurate, keyword-ready attributes feed Google Shopping, Amazon filters, and your own site’s search bar. That means your listings surface for more relevant queries, think “red cotton kids’ T-shirt 3-4 yrs” instead of just “kids’ T-shirt.”

Yes. What used to take hours of copy-and-paste now happens automatically in the background. Most sellers cut catalog prep work by about 80 %, freeing staff for marketing and customer service instead of spreadsheets.

Absolutely. Marketplaces flag listings with missing specs; enrichment supplies the exact fields they require. Sellers typically see listing approvals happen up to 80 % faster and with far fewer “fix your data” rejections.

No. You simply send a standard CSV, Excel file, or API feed. We return a ready-to-upload file, or push it straight into platforms like Shopify, WooCommerce, Amazon or your PIM, so you stay in familiar tools.

Most stores see an uplift in traffic and conversion within a few weeks, the time it takes search engines and marketplaces to re-index your improved listings. Clearer specs and photos also cut “item not as described” returns almost immediately.