Multi-Brand Enablement

Onboard every brand faster

Standardize listings across your suppliers and brands, with consistent attributes, content and images.

Find your products first

Trusted by 60,000,000+ products that actually get found. Inspired by our customers. Built for scale.

Since implementing Naratix.ai, our content team’s productivity has increased by 70%, enabling us to list 70% more products online without increasing the size of the team. At the same time, the quality and consistency of our content have improved significantly, resulting in better content than we were producing before.

70%More products online, same team

We’ve used many great services, but Naratix is, without a doubt, the most valuable for us. The team is highly engaged, responds quickly, and moves at an impressive pace. New features are constantly being released, sometimes faster than we can even test them. The biggest difference, however, is that Naratix helps us tackle problems we previously considered too complex or too expensive to solve at scale. One example is completing and standardizing product specifications for around 1 million products. Naratix turns processes like these from an almost impossible challenge into something we can manage with confidence. For a marketplace of our size, the impact is huge.

1MProduct specs standardised

We have been using Naratix to create product content for LaMajole, and it has made our workflow much faster. The platform is easy to use and saves us a lot of repetitive work, especially when we have many products to upload. Overall, it has been a very useful tool for our team.

60M+Products enriched
12%Average conversion increase

We have now been working with Naratix for a full year on several initiatives. Our taxonomy is fuller and clearer for both our clients and merchants, and the product descriptions and titles on our website are now homogeneous. The attribute fill rate on enriched products has doubled. Lastly, we are now highly responsive on product creation, allowing future best-sellers to go live as quickly as possible, without any hassle for our merchants.

2xAttribute fill rate
50+Marketplaces connected

Naratix has proven to be a highly effective platform for product content enrichment, helping us structure and enhance product data at scale. Beyond improving the customer experience through better navigation, filtering and search, it creates a strong foundation for more dynamic merchandising and conversion optimization. We see clear potential in Naratix to drive both operational efficiency and commercial performance.

100xFaster time-to-market
80%Less catalog prep time
Four brands four words for the same jacket

This is four catalogs wearing one logo.

Each brand brought its own fields, category tree and colour words. None of them work together.

brand_schemas.json4 brands, 4 schemas, 0 shared fields

How each brand describes a jacket

BrandCategoryColour fieldSize field
AlpinaOuterwear > Jacketscoloureu_size
NordvikApparel > Coatscolor_namesize
Casa VerdeJacketshuesizing
KastanieMen > Outdoor > Jacketsize_eu

A fifth brand means a fifth mapping, by hand.

What one catalogue cannot do

Brand searchfour result setsfour schemas
One filter railnot possiblecolour has three names
A group feedfour exportsone per brand
Quality rulesfour copiesand they drift apart
A new brand11 weekswhat the last one took

Four brands stay four catalogs until they share one vocabulary.

Forty brands, forty ways to say 50 ml.

Why standardized brand data scales faster

Standardize listings across your suppliers and brands, with consistent attributes, content and images

Eau de Parfum 50 ml

3 conflicting paths

  • Beauty > Perfumetoo shallow
  • Fragrance / EDPwrong tree
  • Uncategorisedno path

One canonical path

BeautyFragranceWomens FragranceEau de Parfum

While the path was wrong
  • Browse menunot shown
  • On-site searchno match
  • Marketplace feedrejected

A new brand shouldn't cost a month of mapping.

Brands onboarded in days

Onboard new brands and suppliers in days, not months, with their data normalized automatically.

Fragrance / Womens Fragrance

3,210 products

  • Eau de parfum640
  • 50 ml bottle160
  • Floral family41

Before the audit these three filters returned 0 results.

EDP or Eau de Parfum? Your filters split.

Messy supplier data, standardized

Turn inconsistent supplier data into clean, standard catalog entries without manual mapping.

Search result

eau de parfum 50ml floral

shop.northline.com/p?id=9040&cat=misc

shop.northline.comFragranceWomens FragranceEau de Parfum

Maison Ivry No 4 Eau de Parfum 50 ml
4.678.00In stock

Floral eau de parfum, 50 ml, notes of neroli, jasmine and cedar.

What a crawler finds
  • Levels from the homepage to this product4
  • URL for this node, down from 31
  • Pages left without a crawlable path0

Same channel rules, failed differently by each brand.

Same quality for 500 brands

Keep one quality standard across your catalog, whether you manage 5 brands or 500.

Our node

Eau de ParfumINT-9040

  • AmazonEau de Parfum63280
  • Google ShoppingHealth & Beauty > Personal Care > Fragrance63411
  • eBayFragrances for Women63542
  • AllegroWody perfumowane63673

Concentration required here only. Filled before submission.

48 more channel trees mapped

Rule watch
  1. 09:14Allegro made Concentration a required field
  2. 09:14BP-9040 filled from the audited spec
  3. 09:15Refiled and accepted, listing stayed live

Assistants can't compare brands that describe themselves differently.

Every brand visible to AI

Standardized brand data lets AI assistants compare and recommend products across your whole portfolio.

Prompts that reach it

20

shopper questions now resolve to the Maison Ivry No 4

Same node, same answer, whichever assistant is asked.

Integrations

Connects to the PIM and ERP systems you already run

Naratix works alongside your existing stack. No rip-and-replace required.

Plus direct API access for any custom integration

See naratix in action

Tell us where to find your catalog. We will run it through the whole journey and walk you through what came out the other side.

FAQ

Common multi-brand catalog questions

Everything you need to know. Still stuck? Our team is one message away.

Multi-brand enablement is a service that cleans and standardises every piece of product data a supplier sends you, titles, specs, images, and copy, so each listing meets the rules of your store and any marketplace you sell on. When every brand follows the same format, shoppers enjoy smooth filters and clear comparisons, which lifts search visibility and conversion. In short, it turns messy supplier feeds into a catalogue that sells, without your team wrestling spreadsheets.

No. Just export whatever files or feeds you already receive, spreadsheets, PDFs, or image folders, and drop them into the portal. The platform spots missing fields, strange column names, and mismatched image sizes, then fixes them automatically. That means fewer back-and-forth emails with suppliers and more time spent launching new products.

Most catalogues are cleaned, checked, and ready to publish within a day, even if they contain tens of thousands of SKUs. Because the process runs in the background, your merchandisers can keep working while the listings move through validation. Faster onboarding means you start selling, and earning, sooner.

Yes. Complete, brand-consistent attributes and high-quality images give search engines and marketplace algorithms the information they need to surface your items in the right results. Better keyword alignment and clean data also improve ad relevance scores, helping your listings climb higher without extra ad spend.

Absolutely. The system stores a separate style profile for every label, so luxury copy stays elegant and sports copy stays energetic. Images also pass through brand-specific checks for logo placement, backdrop colour, and resolution. You get unified data structure on the back end while shoppers still experience each brand’s unique personality on the front end.

A dedicated success manager is available by email or live chat during business hours, with 24/7 ticket monitoring for urgent issues. You’ll also receive weekly health reports showing error rates, time-to-live metrics, and suggested improvements, so there are no surprises at month-end. That way, your team stays informed and any hiccups are resolved before they impact sales.