Beauty & Cosmetics

Complete your beauty and cosmetics listings

Declare every ingredient, allergen and certification on your listings.

Find your products first

Trusted by 60,000,000+ products that actually get found. Inspired by our customers. Built for scale.

“Since implementing Naratix.ai, our content team’s productivity has increased by 70%, enabling us to list 70% more products online without increasing the size of the team. At the same time, the quality and consistency of our content have improved significantly, resulting in better content than we were producing before.”

70%More products online, same team

“We’ve used many great services, but Naratix is, without a doubt, the most valuable for us. The team is highly engaged, responds quickly, and moves at an impressive pace. New features are constantly being released, sometimes faster than we can even test them. The biggest difference, however, is that Naratix helps us tackle problems we previously considered too complex or too expensive to solve at scale. One example is completing and standardizing product specifications for around 1 million products. Naratix turns processes like these from an almost impossible challenge into something we can manage with confidence. For a marketplace of our size, the impact is huge.”

1MProduct specs standardised

“We have been using Naratix to create product content for LaMajole, and it has made our workflow much faster. The platform is easy to use and saves us a lot of repetitive work, especially when we have many products to upload. Overall, it has been a very useful tool for our team.”

60M+Products enriched
12%Average conversion increase

“We have now been working with Naratix for a full year on several initiatives. Our taxonomy is fuller and clearer for both our clients and merchants, and the product descriptions and titles on our website are now homogeneous. The attribute fill rate on enriched products has doubled. Lastly, we are now highly responsive on product creation, allowing future best-sellers to go live as quickly as possible, without any hassle for our merchants.”

2xAttribute fill rate
50+Marketplaces connected

“Naratix has proven to be a highly effective platform for product content enrichment, helping us structure and enhance product data at scale. Beyond improving the customer experience through better navigation, filtering and search, it creates a strong foundation for more dynamic merchandising and conversion optimization. We see clear potential in Naratix to drive both operational efficiency and commercial performance.”

100xFaster time-to-market
80%Less catalog prep time
4 markets pulled this perfume over its missing allergen data

This is a perfume no regulator can read.

Your ingredients sit in one pasted text box, no allergen is declared, and four markets pulled it.

inci_sheet_edp_9040.json3,210 fragrances, 4 markets rejected

The regulated fields on one eau de parfum

Volume50 ml
Ingredientsone text boxpasted off the box
Allergensblanklinalool undeclared
Responsible personblankrequired on EU sales
CPNP numbernot recordednotified, then lost

An allergic shopper can't check this page, so markets pull it instead.

What the last submission round returned

MarketChannelOutcomeReason
GermanyAmazontaken downno allergen list
FranceRetailer feedrejectedINCI out of order
SpainGoogle Shoppingdisapprovedno responsible person
ItalyMarketplaceheldno CPNP number
PolandOwn storelivecomplaint filed

Four markets pulled it, and each one has to be resubmitted by hand.

Filed under Perfume, EDP and nowhere, all at once.

Why ingredient data builds trust

Declare every ingredient, allergen and certification on your listings, so regulators and shoppers trust your products first

Eau de Parfum 50 ml

3 conflicting paths

  • Beauty > Perfumetoo shallow
  • Fragrance / EDPwrong tree
  • Uncategorisedno path

One canonical path

BeautyFragranceWomens FragranceEau de Parfum

While the path was wrong
  • Browse menunot shown
  • On-site searchno match
  • Marketplace feedrejected

EDP to one brand, eau-de-parfum to the next. Filters split.

Filters for every fragrance family

Concentration, volume, fragrance family and vegan claims tagged one way across brands, so shoppers filter straight to the bottle they want.

Fragrance / Womens Fragrance

3,210 products

  • Eau de parfum640
  • 50 ml bottle160
  • Floral family41

Before the audit these three filters returned 0 results.

The ingredient list is a photo of the box.

The full formula, listed

Notes, ingredients and usage read off the box and supplier sheets, so shoppers and search engines see the whole formula.

Search result

eau de parfum 50ml floral

shop.northline.com/p?id=9040&cat=misc

shop.northline.comFragranceWomens FragranceEau de Parfum

Maison Ivry No 4 Eau de Parfum 50 ml
4.6€78.00In stock

Floral eau de parfum, 50 ml, notes of neroli, jasmine and cedar.

What a crawler finds
  • Levels from the homepage to this product4
  • URL for this node, down from 31
  • Pages left without a crawlable path0

No allergen list, so the listing gets taken down.

Allergens declared on every listing

Linalool, limonene and every other declarable fragrance allergen flagged per product, so your listings meet label law in each market.

Our node

Eau de ParfumINT-9040

  • AmazonEau de Parfum63280
  • Google ShoppingHealth & Beauty > Personal Care > Fragrance63411
  • eBayFragrances for Women63542
  • AllegroWody perfumowane63673

Concentration required here only. Filled before submission.

48 more channel trees mapped

Rule watch
  1. 09:14Allegro made Concentration a required field
  2. 09:14BP-9040 filled from the audited spec
  3. 09:15Refiled and accepted, listing stayed live

Ask for a floral eau de parfum, and a rival bottle is named.

Fragrance answers that name yours

Assistants answer on notes, concentration and allergens. Complete fragrance data gets your bottle into the answer.

Prompts that reach it

20

shopper questions now resolve to the Maison Ivry No 4

Same node, same answer, whichever assistant is asked.

Integrations

Connects to the PIM and ERP systems you already run

Naratix works alongside your existing stack. No rip-and-replace required.

Plus direct API access for any custom integration

See naratix in action

Tell us where to find your catalog. We will run it through the whole journey and walk you through what came out the other side.

FAQ

Common beauty product data questions

Everything you need to know. Still stuck? Our team is one message away.

Customers are increasingly ingredient-aware, and search engines now surface products that list known allergens and certifications. By flagging all 27 EU fragrance allergens, parabens, and preservatives for every SKU, we add trust badges and filter tags that boost click-through on category pages. Clear “fragrance-free” or “paraben-free” calls reduce hesitation at checkout and cut the number of post-purchase questions. The result is a measurable lift in add-to-cart rate and a drop in refund requests tied to undisclosed ingredients.

No preparation marathon required. You can upload your existing CSV export, supplier PDFs, or even phone photos of ingredient labels; the service recognises columns and pulls text from images automatically. Within the first run, it reorganises ingredients, volumes, and usage instructions into a clean template ready for Shopify, WooCommerce, or Amazon. That means you skip weeks of manual copy-paste and launch new collections while trends are still hot.

Each shade, undertone, and finish is linked to its parent product with clear variant logic, so shoppers can filter by “deep warm matte” or “fair cool dewy” without scrolling endless thumbnails. HEX colour codes pulled from swatch images keep your filters accurate, and size or SPF variants appear in the correct dropdowns. With all details standardised, customers find their perfect match faster, leading to more units per order and fewer “wrong shade” returns.

Consistent, white-background pack shots and ingredient-panel close-ups build instant credibility, especially for first-time buyers. Lifestyle and texture photos are added in the correct order to meet marketplace image rules, so your listings pass on the first try and qualify for premium placements. Clear, uniform galleries reduce buyer uncertainty and have been shown to lower return rates for shade or texture mismatch by double-digit percentages.

Yes. Before you press “publish,” every listing is validated against Amazon, Sephora, TikTok Shop, and regional cosmetic-label laws, catching missing claims or oversize images that cause delays. Most sellers move from multi-day back-and-forth with marketplace reviewers to same-day approval, which means your items go live while demand is hottest and rank earlier in search results.

Clients typically see a 5-10 % boost in organic traffic thanks to richer ingredient keywords, a 12 % lift in conversion from clearer photos and copy, and up to a 20 % drop in “item not as described” returns. Because listings pass compliance the first time, staff hours once spent on re-uploads are redirected to marketing and influencer campaigns, giving revenue an additional bump without new headcount.