Automate every step of your product catalog, from data enrichment and content creation to photo optimization.
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Explore solutionsProducts Deduplication
Remove product duplicates
Detect product duplicates and clean up your catalog by merging or removing listings. Keep your catalog data quality high across all channels.
Find your products first
Trusted by 60,000,000+ products that actually get found. Inspired by our customers. Built for scale.
“Since implementing Naratix.ai, our content team’s productivity has increased by 70%, enabling us to list 70% more products online without increasing the size of the team. At the same time, the quality and consistency of our content have improved significantly, resulting in better content than we were producing before.”
“We’ve used many great services, but Naratix is, without a doubt, the most valuable for us. The team is highly engaged, responds quickly, and moves at an impressive pace. New features are constantly being released, sometimes faster than we can even test them. The biggest difference, however, is that Naratix helps us tackle problems we previously considered too complex or too expensive to solve at scale. One example is completing and standardizing product specifications for around 1 million products. Naratix turns processes like these from an almost impossible challenge into something we can manage with confidence. For a marketplace of our size, the impact is huge.”
“We have been using Naratix to create product content for LaMajole, and it has made our workflow much faster. The platform is easy to use and saves us a lot of repetitive work, especially when we have many products to upload. Overall, it has been a very useful tool for our team.”
“We have now been working with Naratix for a full year on several initiatives. Our taxonomy is fuller and clearer for both our clients and merchants, and the product descriptions and titles on our website are now homogeneous. The attribute fill rate on enriched products has doubled. Lastly, we are now highly responsive on product creation, allowing future best-sellers to go live as quickly as possible, without any hassle for our merchants.”
“Naratix has proven to be a highly effective platform for product content enrichment, helping us structure and enhance product data at scale. Beyond improving the customer experience through better navigation, filtering and search, it creates a strong foundation for more dynamic merchandising and conversion optimization. We see clear potential in Naratix to drive both operational efficiency and commercial performance.”
This is one product, five times over.
Five rows for one product. Channels rank them against each other and sell stock you don't have.
One product, as five rows
| SKU | Title | Supplier | Price |
|---|---|---|---|
| AU-2280 | Wireless earbuds, ANC | Alpina | 89.00 |
| AU-2280-B | Wireless Earbuds ANC | Alpina DE | 84.50 |
| EB-9920 | Earbuds, noise cancelling | Nordvik | 92.00 |
| 5901234123457 | Earbuds (Wireless, ANC) | direct | 89.00 |
| AU2280 | wireless earbuds anc | Alpina | 79.90 |
Twelve pairs in the warehouse. Sixty on sale.
What a channel does with them
Every duplicate splits the signal the original needs to rank.
Five listings, one pair of earbuds, five prices.
Why duplicate-free catalogs sell more
Detect product duplicates and clean up your catalog by merging or removing listings. Keep your catalog data quality high across all channels
- Browse menunot shown
- On-site searchno match
- Marketplace feedrejected
Duplicates compete for the same shopper.
Every duplicate caught, even fuzzy ones
AI compares your titles, attributes, images and identifiers to catch the duplicates rules miss.
Reviews and stock split across copies of one product.
Clean catalog, less shopper confusion
Duplicates split your reviews, dilute SEO and confuse shoppers. One listing per product converts better.
- Levels from the homepage to this product4
- URL for this node, down from 31
- Pages left without a crawlable path0
Two suppliers, one product, both rejected.
Merges that keep the best data
Set merge rules once. Duplicates consolidate automatically, keeping the best data from each source.
- 09:14Allegro made Battery Life a required field
- 09:14AU-2280 filled from the audited spec
- 09:15Refiled and accepted, listing stayed live
An assistant reads five entries and trusts none.
AI Catalog Quality & GEO Readiness
AI shopping engines distrust catalogs full of duplicates. Clean data gets your products recommended accurately.
24
shopper questions now resolve to the Aurel Air 2
Same node, same answer, whichever assistant is asked.
Integrations
Connects to the PIM and ERP systems you already run
Naratix works alongside your existing stack. No rip-and-replace required.
Plus direct API access for any custom integration
Tell us where to find your catalog. We will run it through the whole journey and walk you through what came out the other side.
The full platform
All capabilities. One unified platform.
Every tool your team needs to enrich, optimize, and distribute product data, all working together.
Solutions
Suitable for any industry, business model or role
Streamline operations with automated workflows for every industry, business model, and role.
Automotive
Beauty & Cosmetics
DIY
Fashion
Food & Beverage
General Marketplaces
Hardware & Electronics
Home & Deco
Industrial
Manufacturing
Pharmaceutical
Sporting goods
Business-to-Business (B2B)
Business-to-Customers (B2C)
Curated Marketplace
Direct-to-Consumer (D2C)
Distribution
Marketplace
Multi-Channel
Second-Hand
Business
Ecommerce Department
Finance
IT
Operations
SEO
FAQ
Common product deduplication questions
Everything you need to know. Still stuck? Our team is one message away.
The engine compares multiple signals at once: product titles, descriptions, EAN/GTIN codes, images, specifications, and brand names. Even when two suppliers describe the same item in completely different words, fuzzy matching and image fingerprinting catch the overlap and flag it for merging.
You receive a merge report showing each cluster of duplicates alongside a recommended "golden record" that combines the best data from every copy. You can approve, edit, or reject each merge before anything changes in your live catalog, so you stay in full control.
Yes. Cross-feed matching is a core feature. Whether you ingest products from five suppliers or fifty marketplaces, the system normalises identifiers and attributes first, then runs deduplication across the combined pool so every unique product appears only once in your master catalog.
No. The merge process outputs redirect maps and canonical URL suggestions so search engines transfer authority to the surviving listing. Most stores see an SEO uplift because duplicate content penalties disappear and link equity consolidates onto a single, stronger page.
A catalog of up to one million SKUs typically completes its first scan within a few hours. After that, incremental runs process only new or changed items, so daily maintenance takes minutes rather than hours and your catalog stays clean without manual effort.