Catalog Data Health Check

Score your catalog data health

Score every listing for completeness, consistency and channel readiness.

Find your products first

Trusted by 60,000,000+ products that actually get found. Inspired by our customers. Built for scale.

β€œSince implementing Naratix.ai, our content team’s productivity has increased by 70%, enabling us to list 70% more products online without increasing the size of the team. At the same time, the quality and consistency of our content have improved significantly, resulting in better content than we were producing before.”

70%More products online, same team

β€œWe’ve used many great services, but Naratix is, without a doubt, the most valuable for us. The team is highly engaged, responds quickly, and moves at an impressive pace. New features are constantly being released, sometimes faster than we can even test them. The biggest difference, however, is that Naratix helps us tackle problems we previously considered too complex or too expensive to solve at scale. One example is completing and standardizing product specifications for around 1 million products. Naratix turns processes like these from an almost impossible challenge into something we can manage with confidence. For a marketplace of our size, the impact is huge.”

1MProduct specs standardised

β€œWe have been using Naratix to create product content for LaMajole, and it has made our workflow much faster. The platform is easy to use and saves us a lot of repetitive work, especially when we have many products to upload. Overall, it has been a very useful tool for our team.”

60M+Products enriched
12%Average conversion increase

β€œWe have now been working with Naratix for a full year on several initiatives. Our taxonomy is fuller and clearer for both our clients and merchants, and the product descriptions and titles on our website are now homogeneous. The attribute fill rate on enriched products has doubled. Lastly, we are now highly responsive on product creation, allowing future best-sellers to go live as quickly as possible, without any hassle for our merchants.”

2xAttribute fill rate
50+Marketplaces connected

β€œNaratix has proven to be a highly effective platform for product content enrichment, helping us structure and enhance product data at scale. Beyond improving the customer experience through better navigation, filtering and search, it creates a strong foundation for more dynamic merchandising and conversion optimization. We see clear potential in Naratix to drive both operational efficiency and commercial performance.”

100xFaster time-to-market
80%Less catalog prep time
Nobody can tell you how many products are ready to publish

This is your catalog as an opinion.

Ask three people how healthy your catalog is. Three answers, and no score to act on.

catalogue_status.xlsxmaintained by hand, last edited 11 weeks ago

The catalogue, as anyone can see it

BrandProductsComplete?Last checked
Alpina6,204β€”never
Nordvik4,918mostlyMar 2024
Casa Verde3,760β€”never
Kastanie2,140needs workJan 2024
FLUX1,380β€”never

Three of five brands were never measured.

What the spreadsheet cannot answer

Ready todayunknowndiffers per channel
The worst 100unknownnowhere to look them up
Last quarterunknownthere is no baseline
Blocking Amazonunknownfound at rejection
Whose gap it isunknownno owner per field

Everyone agrees the data is bad. Nobody knows which part to fix first.

Everybody says the catalog is fine. Nobody has the number.

Why a score beats gut feeling

Score every listing for completeness, consistency and channel readiness, so your team fixes gaps before they cost revenue

Road Cycling Helmet

3 conflicting paths

  • Sports > Accessoriestoo shallow
  • Cycling / Safety gearwrong tree
  • Uncategorisedno path

One canonical path

Sports & OutdoorsCyclingCycling ProtectionRoad Helmets

While the path was wrong
  • Browse menunot shown
  • On-site searchno match
  • Marketplace feedrejected

Every listing scored, so quality stops being an opinion.

Every listing gets a score

Completeness, consistency and channel readiness measured per product, so your catalog quality is a number.

Cycling / Cycling Protection

1,640 products

  • In-mold shell330
  • Under 250 g78
  • Size 54 to 58 cm20

Before the audit these three filters returned 0 results.

Counting gaps fixes nothing. This names the field.

Gaps named, not just counted

See which fields are missing, thin or contradictory on each product, so you know what to fix.

Search result

road cycling helmet lightweight

shop.northline.com/p?id=6104&cat=misc

shop.northline.comCyclingCycling ProtectionRoad Helmets

Stenmark RH1 Road Cycling Helmet
4.6€119.00In stock

In-mold shell, 18 vents, 245 g in size M, dial fit at the back.

What a crawler finds
  • Levels from the homepage to this product4
  • URL for this node, down from 31
  • Pages left without a crawlable path0

Most rejections are one missing field.

Fewer rejections from every channel

Check each listing against the channel spec before publishing and skip the rejection round trip.

Our node

Road HelmetsINT-6104

  • AmazonCycling Helmets42728
  • Google ShoppingSporting Goods > Cycling > Bicycle Helmets42859
  • eBayCycle Helmets42990
  • AllegroKaski rowerowe43121

Safety Certification required here only. Filled before submission.

48 more channel trees mapped

Rule watch
  1. 09:14Allegro made Safety Certification a required field
  2. 09:14CY-6104 filled from the audited spec
  3. 09:15Refiled and accepted, listing stayed live

Assistants read whatever survived the gaps.

A baseline your team owns

With a score, catalog quality becomes a target your team can own and be measured on.

Prompts that reach it

17

shopper questions now resolve to the Stenmark RH1

Same node, same answer, whichever assistant is asked.

Integrations

Connects to the PIM and ERP systems you already run

Naratix works alongside your existing stack. No rip-and-replace required.

Plus direct API access for any custom integration

See naratix in action

Tell us where to find your catalog. We will run it through the whole journey and walk you through what came out the other side.

FAQ

Common catalog data health questions

Everything you need to know. Still stuck? Our team is one message away.

Catalogue analytics scores every product listing across completeness, consistency, and channel-readiness. It highlights missing attributes, weak descriptions, and formatting issues that hurt search visibility and conversion.

Catalog intelligence benchmarks your products against competitors in the market. Catalogue analytics focuses inward β€” scoring and improving the quality of your own product data before it reaches any channel.

Most teams see a full quality scorecard within hours of connecting their feed. Priority fixes are ranked by revenue impact so you can act on the highest-value improvements immediately.

Yes. Catalogue analytics validates your data against the specific requirements of each target marketplace, so you know exactly what needs fixing for Amazon, Shopify, Cdiscount, or any other platform.