Business-to-Customers (B2C)

Complete every B2C product page

Fill every spec your shoppers filter and compare on.

Find your products first

Trusted by 60,000,000+ products that actually get found. Inspired by our customers. Built for scale.

“Since implementing Naratix.ai, our content team’s productivity has increased by 70%, enabling us to list 70% more products online without increasing the size of the team. At the same time, the quality and consistency of our content have improved significantly, resulting in better content than we were producing before.”

70%More products online, same team

“We’ve used many great services, but Naratix is, without a doubt, the most valuable for us. The team is highly engaged, responds quickly, and moves at an impressive pace. New features are constantly being released, sometimes faster than we can even test them. The biggest difference, however, is that Naratix helps us tackle problems we previously considered too complex or too expensive to solve at scale. One example is completing and standardizing product specifications for around 1 million products. Naratix turns processes like these from an almost impossible challenge into something we can manage with confidence. For a marketplace of our size, the impact is huge.”

1MProduct specs standardised

“We have been using Naratix to create product content for LaMajole, and it has made our workflow much faster. The platform is easy to use and saves us a lot of repetitive work, especially when we have many products to upload. Overall, it has been a very useful tool for our team.”

60M+Products enriched
12%Average conversion increase

“We have now been working with Naratix for a full year on several initiatives. Our taxonomy is fuller and clearer for both our clients and merchants, and the product descriptions and titles on our website are now homogeneous. The attribute fill rate on enriched products has doubled. Lastly, we are now highly responsive on product creation, allowing future best-sellers to go live as quickly as possible, without any hassle for our merchants.”

2xAttribute fill rate
50+Marketplaces connected

“Naratix has proven to be a highly effective platform for product content enrichment, helping us structure and enhance product data at scale. Beyond improving the customer experience through better navigation, filtering and search, it creates a strong foundation for more dynamic merchandising and conversion optimization. We see clear potential in Naratix to drive both operational efficiency and commercial performance.”

100xFaster time-to-market
80%Less catalog prep time
4 of 5 specs shoppers filter on are blank for these earbuds

This is a pair of earbuds no filter returns.

Four filter specs are blank, so the earbuds miss every filter and the questions reach support.

specs_wireless_earbuds.json2,460 products, AU-2280 at 1 of 5

The earbuds, as the filter rail reads them

ConnectionTrue wireless
Noise cancellingblankin the title, not the field
Battery lifeblankin the supplier PDF
Charging portblankshown in one photo
Water resistanceblanknowhere

Four blank filters, and a shopper using any of them never sees it.

The questions the page leaves open

Shopper asksOn the pageWhat happens
Noise cancelling?a support ticket
Battery with the case?bought elsewhere
USB-C charging?a support ticket
Sweat resistant?returned
Wireless?added to cart

Every open question ends as a ticket, a return or a sale to a rival.

Filed under accessories, where no shopper looks for earbuds.

Why complete pages win shoppers

Fill every spec your shoppers filter and compare on, so they find the right product, buy it with confidence and keep it

Wireless Earbuds with Case

3 conflicting paths

  • Electronics > Accessoriestoo shallow
  • Audio / True wirelesswrong tree
  • Uncategorisedno path

One canonical path

ElectronicsAudioHeadphonesWireless Earbuds

While the path was wrong
  • Browse menunot shown
  • On-site searchno match
  • Marketplace feedrejected

Shoppers filter on noise cancelling. This pair isn't tagged.

Found in every filter

Complete, standardized specs keep your filters and comparisons working, so shoppers pick the right earbuds and don't send them back.

Audio / Headphones

2,460 products

  • True wireless520
  • Active noise cancelling96
  • Over 24 h with case26

Before the audit these three filters returned 0 results.

One supplier line of copy, and search ranks a rival.

Copy that ranks

Titles and descriptions in your brand voice, carrying the words your shoppers search, so your pages rank and read well.

Search result

wireless earbuds noise cancelling case

shop.northline.com/p?id=2280&cat=misc

shop.northline.comAudioHeadphonesWireless Earbuds

Aurel Air 2 Wireless Earbuds with Case
4.6€89.00In stock

Active noise cancelling, 6 h per charge and 24 h with the case, USB-C.

What a crawler finds
  • Levels from the homepage to this product4
  • URL for this node, down from 31
  • Pages left without a crawlable path0

Battery life blank, so two channels refuse the listing.

Live on every channel

Units, languages and required fields adapt to each marketplace and country site, so a new range reaches every channel at once.

Our node

Wireless EarbudsINT-2280

  • AmazonEarbud Headphones15960
  • Google ShoppingElectronics > Audio > Headphones16091
  • eBayWireless Earbuds16222
  • AllegroSluchawki bezprzewodowe16353

Battery Life required here only. Filled before submission.

48 more channel trees mapped

Rule watch
  1. 09:14Allegro made Battery Life a required field
  2. 09:14AU-2280 filled from the audited spec
  3. 09:15Refiled and accepted, listing stayed live

Asked for earbuds with a case, an assistant names a rival.

Recommended by AI assistants

Shoppers ask ChatGPT and Gemini which earbuds to buy. Accurate, complete specs are what get your product named in the answer.

Prompts that reach it

24

shopper questions now resolve to the Aurel Air 2

Same node, same answer, whichever assistant is asked.

Integrations

Connects to the PIM and ERP systems you already run

Naratix works alongside your existing stack. No rip-and-replace required.

Plus direct API access for any custom integration

See naratix in action

Tell us where to find your catalog. We will run it through the whole journey and walk you through what came out the other side.

FAQ

Common B2C catalog data questions

Everything you need to know. Still stuck? Our team is one message away.

Shoppers rely on filters like size, colour, material, or “sort by spec” to find what they want fast. When every listing carries complete, standardised details, your products appear in more filter results and long-tail searches such as “women’s waterproof parka XS navy.” That extra visibility means higher click-through, longer browse time, and better odds the shopper adds your item to the basket instead of a competitor’s. Retailers who switched to the service typically see a jump in organic impressions plus a 5-10 % lift in add-to-cart rate within the first quarter, all without spending a cent more on ads.

Before the first batch goes live, the system studies a set of your best-performing product pages and marketing emails to learn preferred phrases, sentence rhythm, and words you never use. Every new title, bullet list, or meta description then follows that style while also weaving in high-intent keywords shoppers type into Google and marketplace search bars. You can lock signature taglines or benefit statements so they’re never changed, and a preview screen lets your merchandisers tweak anything that feels off before publishing, keeping your brand personality intact at scale.

Yes. Returns spike when buyers receive an item that doesn’t match the listing, think wrong shade of blue or charger that doesn’t fit the device. By ensuring specs, dimensions, and colour codes are consistent across title, bullets, and photos, the service sets accurate expectations up front. Clients report a noticeable drop in “item not as described” tickets and a corresponding dip in return shipping spend, freeing support agents to focus on upsells and loyalty programmes instead of apologies.

A pricing watcher checks your ERP, Shopify, or marketplace feeds every 30 minutes, and as fast as every ten during a flagged sale window. If a discount, bundle, or low-inventory alert triggers, the relevant listings update across all channels in the next feed cycle, without risky bulk spreadsheets. That tight loop prevents overselling, guards margins when competitors slash prices, and keeps shoppers seeing accurate “only 3 left” or “20 % off today” banners wherever they shop.

Once you set target currencies and languages, the platform converts measurements (inches to centimetres, US to EU shoe sizes), switches regulatory fields like voltage or fabric labelling, and generates translations that mirror your brand style. It also adds hreflang tags and country-specific meta so search engines send local shoppers to the right page. Because everything runs from the same master record, you avoid creating separate spreadsheets for each site, cutting launch prep from months to weeks while maintaining one source of truth for every market.

Not at all. After the initial setup, fresh supplier files flow through the pipeline automatically: missing specs are filled, photos get the right background and size, and language or currency rules apply per region. Most merchants upload a Friday afternoon drop and wake up Monday to a fully enriched, ready-to-publish catalog, no weekend data marathon required. Because the process is repeatable, doubling your assortment only adds processing minutes, not staff hours or sleepless nights.