Fashion

Get fashion products live faster

Fill every size, fit and material on your styles and write copy in your brand voice.

Find your products first

Trusted by 60,000,000+ products that actually get found. Inspired by our customers. Built for scale.

“Since implementing Naratix.ai, our content team’s productivity has increased by 70%, enabling us to list 70% more products online without increasing the size of the team. At the same time, the quality and consistency of our content have improved significantly, resulting in better content than we were producing before.”

70%More products online, same team

“We’ve used many great services, but Naratix is, without a doubt, the most valuable for us. The team is highly engaged, responds quickly, and moves at an impressive pace. New features are constantly being released, sometimes faster than we can even test them. The biggest difference, however, is that Naratix helps us tackle problems we previously considered too complex or too expensive to solve at scale. One example is completing and standardizing product specifications for around 1 million products. Naratix turns processes like these from an almost impossible challenge into something we can manage with confidence. For a marketplace of our size, the impact is huge.”

1MProduct specs standardised

“We have been using Naratix to create product content for LaMajole, and it has made our workflow much faster. The platform is easy to use and saves us a lot of repetitive work, especially when we have many products to upload. Overall, it has been a very useful tool for our team.”

60M+Products enriched
12%Average conversion increase

“We have now been working with Naratix for a full year on several initiatives. Our taxonomy is fuller and clearer for both our clients and merchants, and the product descriptions and titles on our website are now homogeneous. The attribute fill rate on enriched products has doubled. Lastly, we are now highly responsive on product creation, allowing future best-sellers to go live as quickly as possible, without any hassle for our merchants.”

2xAttribute fill rate
50+Marketplaces connected

“Naratix has proven to be a highly effective platform for product content enrichment, helping us structure and enhance product data at scale. Beyond improving the customer experience through better navigation, filtering and search, it creates a strong foundation for more dynamic merchandising and conversion optimization. We see clear potential in Naratix to drive both operational efficiency and commercial performance.”

100xFaster time-to-market
80%Less catalog prep time
Week 7 of a 10 week season, and this running shoe is still not live

This is a running shoe that launches at markdown.

Three colorways wait on a blank size system and composition, and launch in week 7 at markdown.

drop_running_fw3308.csv3 colorways, 18 sizes in stock, 0 live

One running shoe, colorway by colorway

ColorwaySizesCompositionLive?
Coral6blank
Black6Mesh upper
White6blank

18 sizes in the warehouse since February, none on sale at full price.

What a late listing costs

Goes liveweek 7of a 10 week season
Full price weeks3 of 10the rest is markdown
Size systemblankEU, UK or US
CompositionblankEU labeling requires it
Descriptionthe supplier feedidentical on six retailers

A shoe that goes live in week 7 never sells at full price.

Three shelves for one running shoe, and none of them says running.

Why complete listings sell full price

Fill every size, fit and material on your styles and write copy in your brand voice, so each drop goes live while it still sells at full price

Women's Running Shoe

3 conflicting paths

  • Shoes > Trainerstoo shallow
  • Sportswear / Footwearwrong tree
  • Uncategorisedno path

One canonical path

FashionWomen's ShoesSneakersRunning Shoes

While the path was wrong
  • Browse menunot shown
  • On-site searchno match
  • Marketplace feedrejected

Size 38 in stock, and invisible to the size filter.

Size charts in every system

EU, UK and US sizes, width and fit filled on every style, so a runner filtering for size 38 finds the shoe you have in stock.

Women's Shoes / Sneakers

2,860 products

  • Women's running572
  • EU 38 in stock143
  • Neutral cushioning36

Before the audit these three filters returned 0 results.

The supplier's description, word for word, on six retailers.

Copy that ranks, in your voice

Titles and descriptions in your brand's tone, built around what shoppers search, so your running shoe ranks without copy shared with six retailers.

Search result

womens running shoes neutral cushioning

shop.northline.com/p?id=3308&cat=misc

shop.northline.comWomen's ShoesSneakersRunning Shoes

Lunetta Pace 3 Women's Running Shoe
4.6€109.00In stock

Engineered mesh upper, 8 mm drop, neutral cushioning, EU 36 to 41, three colorways.

What a crawler finds
  • Levels from the homepage to this product4
  • URL for this node, down from 31
  • Pages left without a crawlable path0

Size system missing. The marketplace rejects the style.

Live before the season turns

Bulk drops become marketplace-ready listings overnight, size systems included, so styles sell at full price instead of waiting for markdown.

Our node

Running ShoesINT-3308

  • AmazonWomen's Running Shoes23156
  • Google ShoppingApparel & Accessories > Shoes > Athletic Shoes23287
  • eBayWomen's Athletic Shoes23418
  • AllegroButy do biegania damskie23549

Size System required here only. Filled before submission.

48 more channel trees mapped

Rule watch
  1. 09:14Allegro made Size System a required field
  2. 09:14FW-3308 filled from the audited spec
  3. 09:15Refiled and accepted, listing stayed live

Asked for a neutral running shoe, an assistant names another brand.

Styled into AI answers

Assistants recommend shoes from structured fit and material data. Complete listings get yours named when a runner asks what to buy.

Prompts that reach it

22

shopper questions now resolve to the Lunetta Pace 3

Same node, same answer, whichever assistant is asked.

Integrations

Connects to the PIM and ERP systems you already run

Naratix works alongside your existing stack. No rip-and-replace required.

Plus direct API access for any custom integration

See naratix in action

Tell us where to find your catalog. We will run it through the whole journey and walk you through what came out the other side.

FAQ

Common fashion product data questions

Everything you need to know. Still stuck? Our team is one message away.

Just send the product file you already have, whether that’s a spreadsheet, a simple export from Shopify, or a link to a Google Drive folder with look-book PDFs and photos. The system spots any missing sizes, colours, or fabric notes and fills them in automatically, so you don’t have to spend hours re-formatting or hunting for extra columns. Once the first sample looks right, every new drop follows the same hands-off process, putting your time back into selling, not spreadsheet work.

Your existing flat shots are cleaned, colour-balanced, and placed on virtual models that match your target shopper, then dropped into lifestyle scenes that echo your brand mood board. Backgrounds, poses, and lighting follow the style rules you provide, so every gallery looks like it came from your own photo studio, only faster and far less expensive than booking another shoot.

Yes. The service builds a smart size chart that links your core size (say, “UK 10”) to the right EU, US, and even JP equivalents, plus common S-XL labels. Shoppers see the size scale they expect, filters work in every region, and you avoid the costly returns that happen when a medium in London turns out to be a large in New York.

The writing engine studies a sample of your current product pages, tone, keywords, and the little phrases that make your voice unique. It then produces fresh titles, bullets, and lifestyle hooks that stay on-brand while weaving in high-intent search terms such as “organic cotton midi dress” or “vegan leather tote.” The result is a copy that feels familiar to loyal customers and ranks higher for new shoppers searching on Google or marketplace search bars.

A daily snapshot compares your prices to rival brands and highlights items sitting too high above, or dangerously below, the market sweet spot. It also scans reviews for warning signs, like a spike in “runs small” comments, so you can tweak price, copy, or imagery before poor sentiment eats into sales. Merchandisers get a clear action list instead of wading through endless reports.

A 100,000-SKU collection typically clears the full pipeline, in ingestion, attribute fill, image polish, brand-tone copy, and export, within about half a day. Because tasks run side-by-side in the cloud, doubling the SKU count adds only proportional hours, not calendar days. That means the garments you approve in the morning can live in your store and marketplaces before the end of the workday.