Automate multi-brand onboarding with product data
Standardize listings across suppliers and brands, with attributes, content, and imagery that meet every requirement
What is multi-brand enablement and how does it work?
Multi-brand enablement prepares supplier product data to meet each brand’s guidelines, from attributes and imagery to content formatting. It ensures accuracy, structure, and compliance, creating a ready-to-integrate catalog without changing your live listings.
Multi-Brand Results
Supplier catalogs harmonised
Drop in manual data-correction tickets
Faster time-to-site for new SKUs
Why multi-brand enablement powers better catalog performance
Managing multiple suppliers and brands at scale is complex. This solution standardizes product data, reduces back-and-forth with suppliers, and ensures catalog consistency, ready for any platform or marketplace.
Brand-right visuals, every time
Image QC checks DPI, aspect ratio, and logo placement so photos pass brand audits
Streamlined attribute templates
Pre-built schemas load each brand’s required fields, cutting set-up to minutes
Supplier self-service portal
Vendors upload feeds, see guideline errors in real time, and fix issues before export
Reject-proof listings
Pre-flight validation flags missing copy, banned phrases, or off-brand colour names
Cross-brand KPI dashboard
Track fill-rate, error count, and time-to-live for every supplier and label in one view
Plug-and-play PIM exports
One-click delivery to Akeneo, Salsify, or custom ERPs with brand IDs already mapped
Ready to onboard brands without manual cleanup?
Request a free supplier sample to see how we standardize product data for brand compliance
Ecommerce automations by use cases
Multi-brand enablement prepares supplier product data to meet each brand’s guidelines, from attributes and imagery to content formatting. It ensures accuracy, structure, and compliance, creating a ready-to-integrate catalog without changing your live listings.
Multi-Brand Enablement
How do you handle brands that have sub-brands or seasonal collections with different rules?
Each label, sub-brand, or capsule collection gets its own rule set inside the platform. When a supplier uploads SKUs, items are auto-routed to the correct rule layer based on GTIN, brand ID, or collection tag. This lets you keep a single master catalog while enforcing distinct guidelines for, say, a core line versus a limited-edition drop, without duplicating data structures.
Can brands review and approve their product pages before they appear on our site?
Yes. An optional approval workflow sends each finished listing to the brand’s designated reviewer via a secure portal. They can comment, request edits, or grant one-click approval. Once approved, the SKU locks and moves to the export queue, ensuring both you and the brand sign off on content before it reaches shoppers.
How are stylistic variations like “charcoal” vs “anthracite” colour names normalised across brands?
A synonym library maps creative colour names to canonical values while storing the original phrasing for front-end display. This means filters stay consistent (“Grey”) but product pages can still show the brand-preferred term (“Anthracite Grey”). You can edit or expand the synonym map at any time to accommodate new hues or branding twists.
What reporting do we get to monitor supplier performance and SLA compliance?
The dashboard tracks each supplier’s error-free submission rate, average turnaround time, and the number of SKUs live per brand. Weekly SLA reports highlight outliers, recurring issues, and improvement trends, helping you prioritise training or escalation for under-performing partners. CSV and API endpoints let you pull this data into your BI tools.
How does the system connect with our digital asset management platform for brand images?
We support direct integrations with leading DAMs via API or secure CDN links. During ingestion, the engine fetches approved hero shots, lifestyle galleries, and logo overlays straight from the DAM, runs QC checks, and embeds asset IDs in the export file so your CMS can retrieve the correct images without duplication.
What service levels do you guarantee for processing and support?
For enterprise plans, we commit to processing new supplier feeds within 12 hours and delivering validated exports within the next 12 hours, 24/7. Support tickets receive a first response in under two business hours, and critical brand-blocking issues escalate to a dedicated specialist team with a four-hour resolution target.
Multi-brand enablement
Pricing is based on the volume and complexity of your operations. Get a personalized quote tailored to your product catalog size, automation needs, and platform requirements